You win five of your last six, turning a disastrous 0-4 start into an 8-8 season. Your fans wait eight months believing thins will be the year you finally get "over the hump" and make the playoffs. You make some good off-season moves. You get a super-friendly schedule going into the new year.
Then, after eight months of waiting, you lay a huge rotten egg to start the new year. In front of--nay, under the noses of--your home fans.